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Now test the water Woman store retail model, it is a more substantial step forward, which may explain the timing of the harvest to. Lock consumer decision-making power "We think customers are very unique shops, and even the men asked if he could also open a male store." Adidas Street store clerk told the "China Business" reporter. Diff Cheap air jordan 12 for sale online free shipping erent from traditional flagship store, Adidas Women store layout, cater to female customers into the aesthetic features of the elements, walls with color from the pale, warm yellow, pale pinkish purple and other pastel shades made store dressing mirror inlay There are floral, high position in the half mirror, the installation of ballet dance studio unique wooden handrail. On the product, except Training Series, Women Adidas store also sells Stella Mccartney series, the series is currently in Beijing only two stores for sale. "Stella Mccartney belong in a little luxury Adidas series, with respect to the Training more design sense, go sport fashion line, emphasizing women's movement should have a more charming and beautiful shape, so the price is higher." Shop clerk said. Reporters noted that a Stella Mccartney series sports jacket priced at 1,199 yuan, while the Training series of similar style sports jacket price was 499 yuan. "After a while, all of the products may be replaced by Stella Mccartney Series." Seasons Place store in which there is no lack Gucci, LV, Dior and other international luxury brands, high- Retro jordans for sale end positioning. "The decision to offer women the store here, is taken into account more in line with the business district near our position." The clerk said. From product selection and store lots, the Adidas store woman seems to fashion, luxury light direction to move closer, and targeting 25 to 40 years old, has a certain economic strength and consumer groups focus on fashion sense. According to reports, the store daily traffic of 40 to 50 passengers, the purchase rate of about 5%. While operating more mature Adidas flagship store in Xidan daily traffic in the 3000 to 4000 people. consumer culture takes time, Adidas This "Pathfinder" is also quite patient. Woman store clerk told reporters that the store now mainly played branding, marketing role, profitability is not necessarily the first place. Adidas official told reporters that the current sales of women's specialty stores are satisfied. Following the Beijing store, the other two women's stores by the end of December will be opened in Chengdu, while in 2015, Adidas also plans to open more stores in the country woman. fitness craze in the country this ye cheap foamposites ar, quietly rising movement is increasingly seen as an attitude to life and fashion, especially for female consumers, fitness and beauty concept is interwoven together. And although relative to European and American countries, the domestic consumer market and exercise habits and culture is not mature, but Adidas still choose to "treasure" charge in China, a move Beijing key way in sports consulting firm founder Zhang opinion, is very smart-looking layout. "In a category where consumers often only remember three to five brands Adidas and Nike in the limelight when the Chinese women's movement just starting to seize the initiative to establish the impression in the minds of consumers, to enter the collection of consumer decisions, will greatly expand sales opportunities. They have great ambitions, and only targeting the most potential market, I believe the future they will have more initiative. " by market segment layout online marketing? Adidas when responding to reporter's interview letter, said the company is one of the fastest growing women's category will be given focus, while brand awareness target consumer Retro jordans for sale groups also can be significantly improved. Strategically, the creation of women's store model is the company to seize the Chinese market, the natural process of women's products. Faced with its huge potential for growth, opening more stores is indispensable. Nike regard, perhaps the digital community to the company 65 million female fans emboldened enough to play, hope to announce in 2017, relying on women's products will increase revenue $ 2 billion to $ 7 billion. On Nike Women 2015 spring and summer series of conference recently held, Amy Montagne Nike Women vice president, said the launch of the Nike ever the most comprehensive and innovative woman series. According to Zhang analysis, the proportion of women in China accounted for 49% of the population, but this is low compared with the proportion of daily consumption, so there will be a big bang. Also women shopping there Aiwujiwu characteristics, if the motion moved by the main product, will further purchase accessories. In home shopping, women tend to have decision-making power to a large extent, the mother will affect their spending habits. This is also Cheap air jordan 12 ovo the Adidas and Nike confident female sub-category of reasons. two giants to develop female market segments will not be a whim, relevant strategic layout as early as 2013 began. From February 2013, Adidas made "In the name of sisters, all out effort" slogan, held a series of marketing activities. With the new brand ambassador Hebe influence, Adidas will inject the concept of sisterhood fitness, so that the women's movement to upgrade to a social and sharing behavior, a new way weekend appointments. It is understood that Adidas sports performance series Women substantial growth in product sales immediately. With the rise of social media, Adidas has registered the "adidas girls" microblogging and micro-channel public accounts, so that female consumers through social networks and brand have a direct contact and interaction. On the "adidas girls" micro-channel number has a series of shaping public tutorials, sports knowledge, product information, online games, and promotional activities, calls for women to be called the sister team sports. However, social cards will play to win the hearts and minds of women and more than one Adidas, Nike and even go further. Nike Women store opened in Shanghai, the main "sports experience" and "Women Only." In addition to product rich in style, the shop offers a range of service experience: "Nike + gait analysis system", long pants trimming service, intimate experience of sports underwear to buy, Nike + Run Club and Nike + Training Club training courses. Nike In this way, the stores from simple product sales, upgrade to a women's sports club. In addition, in recent years has been through the Nike + Nike and other smart wearable device to collect large data, and online community of 65 million female consumer research, in order to explore the female consumer preferences to improve products and enhance brand sticky sex. Nike public relations manager, told this reporter, Nike confident efforts to lead the current wave of women's sports products. For old rivals Adidas and local brands in the women's march segments, he said, our direction is not the same. "A lot of women's sports brand announced the breakdown products do, but in fact turned to fashion, while Nike's continuous research and development and innovation, the emphasis is functional sports products, it is difficult to horizontal comparison." How "Zhaomaohuahu" In fact, for potential female market segments, local sports brand response is not slow, the woman had been to increase efforts to develop the product line, but the key question is how to develop the most appropriate strategy. relative to the multinational sports brands, local enterprises in the female segment marketing tools, mostly to take contracted endorser way, in the form of relatively simple. Xu Bin, clothing experts point out that there are few local sports brand made systematic industry. "Now sports, clubs, regular events little, just to sell stuff. Local brands and customers should be a positive interaction, and not just a simple buyer-seller relationship. For example, do outdoor adventure clothing, you can do tours." Study of sports apparel for many years for the local sports Zhang expressed concern about the situation of enterprises. "The next decade, the movement of the population will continue to increase, this change, local brands in the targeted communicate product functionality development and movement of the population is not good. Today, the rise of the running boom, this generation of students will grow more emphasis on sports professional products and functionality. After the market will be carved up motion segments, and now do not work hard research and development, the future market will be lost. "specific to women's product line, he said, in the development of women's category at present domestic brands just do the version and color-coded, but details on the study of motor function no in-depth, as well as women's unique physical needs. For Woman stores this new retail model, Xu Bin told reporters: "The domestic market is still in the learning stage to imitate, but the marketing ability is there if Adidas, Nike, well, I guess next year many local companies. Woman store will do. " But imitation is not difficult to imitate "like" is not easy, whether local businesses can open up a piece of virgin land, to be there to observe the market. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Winnipeg progenitor cloud shoes and bags)